IMPERIAL Road Safety
- CAR SEAT FOR KIDS
- SAFE SCHOLARS
- ROAD SAFETY
- HIGHWAY PATROL
CAR SEAT FOR KIDS
As the leader in mobility, we are committed to making road safety a priority for all road users.
Safer roads start with you
IMPERIAL’s Road Safety programme brings you four important initiatives:
- Car Seats for Kids campaign
- Safe Scholars
- Toll Route Concessionaires
- Brake & Tyre Watch in partnership with FleetWatch Magazine
Car Seats for Kids
Did you know that by law, South African motorists are required to ensure that their child (under 3) is strapped into a car seat when travelling in a car?
To this end, IMPERIAL Road Safety’s Car Seats for Kids campaign aims to create a stronger awareness around the importance of buckling up and ensuring children are placed in the correct car seats – specific to their height and weight - in line with the legislation.
Since its launch in 2012, the campaign has set out to collect used car seats, through donations by the community. These are then cleaned, refurbished and safety checked before they are given them to a family, for a small donation, that is not able to afford a brand new one.
The result? The campaign which initially aimed to collect 1 500 car seats has since collected over 8 000 car seats, and distributed 6 651 car seats to families in need, to date.
Donate your used car seats to Wheel Well – and spread the gift of safety!
Toll Route Concessionaires page:
The Highway Patrol programme assists Road Incident Management Services (RIMS) to attend to and report on incidents along the N1N4 toll routes – the busiest toll routes in South Africa during the Easter and December holiday seasons.
Imperial provides RIMS for the N1/N4 Bakwena Toll Route Concessionaire, with patrol vehicles, sponsored by Hyundai Automotive South Africa, to assist the concessionaires with 24-hour route surveillance and emergency support, including post-crash care and breakdown assistance.
How can you help?
- Take your vehicle for a complete check-up before travelling long distances
- Wear your safety belt at all times and ensure to strap your children in too
- Don’t speed
- Never drink and drive
- Do not speed and keep a safe following distance
- Make sure you are always visible, even during the day
- Take regular breaks
Remember that Safer roads start with you!
Protecting our most vulnerable road users, our children
The Safe Scholars campaign makes its way around South Africa in a bid to generate awareness around road safety for learner pedestrians aged between 6 – 13 years old at schools that are in need of an outreach programme.
During these activations, scholars are also provided with reflective sashes which, thanks to the DBE (Department of Basic Education), has recently has been made a mandatory part of these children’s school uniforms.
Safe Scholars is supported by Imperial’s Road mascot, Bongie - Buckle Up Buddy, who is a fun loving bush baby character which was launched in 2016 and aims to facilitate the communication of key road safety messages during his visits to schools. His message is simple - “look right, left and right again and then you cross”.
The campaign has reached over 1220 schools and interacted with over 1 million learners country-wide, and given 60 000 learners access to reflective bibs to ensure that they can maintain high visibility on the roads.
WHY IS SCHOLAR PATROL SO IMPORTANT?
- Each year, children travel to and from school almost 200 times
- Dangerous traffic congestion occurs around schools when parents drop off and fetch their children before and after school every day
- Traffic Authorities, school teachers and principals recognise that the congestion is the most dangerous part of a child’s journey to and from school
- Scholar Patrol performs a very important and responsible public service by controlling traffic and by safeguarding pedestrians
How can you help?
- DRIVE WITH CARE
- BE A GOOD DRIVER
- TAKE RESPONSIBILITY
- ACT SAFE
Safer roads start with you!
*Brake & Tyre Watch - in partnership with FleetWatch Magazine
In an effort to create safer roads for all South Africans, IMPERIAL Road Safety partnered with FleetWatch Magazine’s highly successful Brake and Tyre Watch programme, to bring a focus to road safety in the road freight and logistics industry – one of the major contributors to road fatalities in South Africa.
Our continuous sponsorship entails contributing money towards the education awareness programmes, as well as the sponsorship of reflective bibs for the traffic officials in training.
How does it work?
Through the programmes, traffic officials are empowered with specialised knowledge and training which enables them to perform better in their profession and removing non-roadworthy trucks and large vehicles off the roads.
What does the programme do?
The programme checks for un-roadworthy brakes, tyres, lighting, reflectives, as well as upskill officials in each region who are trained around the effective inspection of such trucks during roadblocks.
Since the project’s inception in 2006, 707 trucks have been pulled over, and 482 of these have failed, and were subsequently compounded.