Skip Navigation Links
Home
Who is IMPERIAL
Investor Relations
Sustainability
News Room
Careers
Contact Us

Skip Navigation LinksSustainability > I-Pledge

Reaching out through road safety

IPledgeLogo.jpg The IMPERIAL I-Pledge road safety campaign appeals to the social conscience of road users who take a pledge to be more aware of their behaviour and more considerate and tolerant of others on the road. Since its launch in 2011, I-Pledge has attracted over 190,000 pledges from South Africans.

The campaign is now focusing its efforts on scholar patrol and ‘Car Seats for Kids’ projects, and on partnerships with toll route concessionaires.

  • Its flagship activity is Scholar Patrol Upliftment Programme. In conjunction with Active Education, IMPERIAL treats schools to a scholar patrol makeover with new equipment and reflective gear for the young scholar patrollers as well as refurbished pedestrian crossings. It also uses the opportunity to share road safety information in a lively and memorable way. What started out as ‘67 minutes for Mandela’ on 18 July 2012 has now reached over 400 schools.

  • IMPERIAL has partnered with Wheel Well and Women in Road Safety to distribute pre-owned, refurbished baby, toddler and booster seats to less fortunate families and engage parents about the importance of seat belt use. To date, 1000 seats have been collected and donated.

  • IMPERIAL and its Europcar division have since December 2011 provided the N3 Toll Concession (N3TC) and more recently Bakwena N1N4 with high visibility branded vehicles to boost route surveillance, emergency support and post-crash care along these busy corridors.

IMPERIAL in the News

Texting– a silent killer distracting drivers on our roads
02 Jul 2014
Statistics highlight the dangers of texting and driving
Read more...


Imperial eyes Africa, South America
27 Feb 2014
OUTGOING Imperial Holdings CEO Hubert Brody says the group is "as entrepreneurial as ever" and has significant opportunities to grow in developing markets, including South America and Africa outside South Africa.

In Mr Brody’s last results presentation as CEO on Wednesday — before Massmart and Transaction Capital nonexecutive chairman Mark Lamberti takes over next week — he announced an acquisition in Nigeria, and the group’s entry into South America.

Read more...


Imperial first-half profit increases
26 Feb 2014
Johannesburg - Imperial Holdings, owner of South Africa’s biggest car dealership network, said first-half profit increased 10 percent as sales and operating margin at its logistics unit rose.
Read more...



Group Directory



Code Of Ethics | Tip-Offs Anonymous | PAIA Manual | Site Map Developed by Corporate Web Services