August 2, 2012 – Writer, film maker and entrepreneur Ronnie Apteker recently
added his name to the 56,948 other South Africans who have taken the IMPERIAL
I-Pledge and committed to be a safer road user.
The IMPERIAL I-Pledge is a personal commitment to make a difference by
curbing our bad habits on the road and adopting a safer, friendlier attitude to
fellow road users.
Apteker, who co-founded Internet Solutions (IS), the country’s first Internet
service provider in 1993, said: “The roads are our lifeline. We need them to
live, work and play. We should treat our roads with way more respect, and we
should all be more aware of the other lives that are going about their business
on our busy streets. Be respectful on our roads. It saves life.”
IMPERIAL Holdings, the diversified automotive, industrial services and retail
group behind the I-Pledge road safety campaign, is a major road user in southern
Africa and uses its size and geographic footprint to make a difference for road
IMPERIAL calls on each and every road user – whether a motorist or a
pedestrian, a biker or a cyclist, child or adult – to take the I-Pledge on www.ipledge.co.za.
I-Pledge and Road Safety